史蒂夫·乔布斯英文名：Steve Jobs，乔布斯出生于美国加利福尼亚州旧金山，美国发明家、企业家、苹果公司联合创始人。
1976年4月1日，乔布斯签署了一份合同，决定成立一家电脑公司。 1977年4月，乔布斯在美国第一次计算机展览会展示了苹果Ⅱ号样机。1997年苹果推出iMac，创新的外壳颜色透明设计使得产品大卖，并让苹果度过财政危机。2011年8月24日，史蒂夫·乔布斯向苹果董事会提交辞职申请。乔布斯被认为是计算机业界与娱乐业界的标志性人物，他经历了苹果公司几十年的起落与兴衰，先后领导和推出了麦金塔计算机、iMac、iPod、iPhone、iPad等风靡全球的电子产品，深刻地改变了现代通讯、娱乐、生活方式。乔布斯同时也是前皮克斯动画工作室的董事长及首席执行官。2011年10月5日，史蒂夫·乔布斯因患胰腺神经内分泌肿瘤病逝，享年56岁。
乔布斯让很多人敬仰和怀念，他还有很多的别名，比如乔帮主、苹果教父等。
乔布斯的英文名言10条（中英对照）：
1、Your customers don't care about you. They don't care about your product or service.They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
你的顾客不会在意你，他们不在意你的产品和服务。他们在意他们自己，他们的梦想，他们的目标。现在，如果你能帮他们实现目标，他们会很在意你。要做到这一点，你必须理解他们的目标，他们的需求和内心的渴望。
2、Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves
比以往更接近你的用户，接近到在他们意识到他们需要什么之前告诉他们需要什么。
3、It's not the consumers' job to figure out what they want。
弄清楚自己想要什么不是消费者的工作。
4、You can't just ask customers what they want and then try to give that to them. By thetime you get it built, they'll want something new.
你不能只是询问客户需要什么，然后试图将需要的东西提供给他们。当你把它做好的时候，他们就又想要新东西。
5、Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
营销是与价值相关的。这是一个复杂并且令人生厌的词，我们不会有机会让人们记住很多关于我们的信息。没有公司能够做到。所以我们必须非常清楚我们希望他们了解我们什么。
6、You can't look at the competition and say you're going to doit better. You have to look at the competition and say you're going to do itdifferently.
你不能看着竞争说你会做得比对手更好，你应该看着竞争说你会以不同的方式去做它。
7、Most people do not ever pick up the phone and call. They never ask, and that is what separates the people that do things from the people that just dream about them.You have to act, and you have to be willing to fail. You have to be willing to crash and burn, because if you are afraid of failing, you will not get very far.
大多数人从来不拿起电话就打（立即执行）。他们从来不问，这区分出了做事的人和做梦的人。你要行动，你还要乐于失败。你必须乐于一败涂地，如果惧怕失败，你不会走得很远。
8、One way to drive fear out of a relationship is to realize that your partner's values are the same as yours, that what you care about is exactly what they care about. In my opinion, that drives fear out and makes for a great partnership,whether it's a corporate partnership or a marriage.
让恐惧从一段关系中消失的一种方法是意识到你的合作伙伴的观念和你的是一样的。你关心的事情也正是他们关心的。在我看来，这一点让恐惧消失并形成好的合作关系，无论是商业还是婚姻。
9、A brand is simply trust.
品牌简单地说就是信任。
10、Everything is based on a simple rule: Quality is the best business plan.
一切都基于这个简单的规则：质量是最好的商业计划。